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Why Leba?
The multicultural media landscape is large and dynamic. The print market is made up of 160 titles spanning 36 communities. Almost 2 million copies of multicultural publications are printed each year. In the radio sector there are over 13,000 hours per week of multicultural radio programming broadcast in almost 200 stations. Pay and streaming TV has 20 stations broadcasting in 7 languages totaling well over 3,000 hours of content each week.
Leba are Australian multicultural media specialists, capable of assisting in the marketing and advertising functions of companies and organisations. We have nearly fifty years of experience, spanning many thousands of campaigns in just about every industry and Government department, State and Federal.
Our Services
Leba Services
Once we understand your needs we apply our insights, experience and knowledge to deliver the best outcome for you. In all our working relationships we aim to create a mutual environment of trust and respect which is fostered naturally into unparalleled service.
Explore The Potential
Call us on 03 8554 0300 or fill out the form with your brief and we can create a solution for you
About Us
What We Do
Leba are arguably Australia’s largest advertising service provider in cultural and linguistically diverse media, assisting clients nationally in reaping the best possible return on their ethnic media investment. Furthermore they take pleasure in partnering their clients and delivering solutions that contribute to their successes. Having strong working relationships with over 160 ethnic print titles, a vast array of digital publishers, over 200 radio stations and Ethnic Pay TV helps Leba reach some 36 different communities throughout Australia.
Leba identified a clear win‑win opportunity: to sell advertising for multicultural media while simultaneously helping those outlets generate sustainable revenue to support their ongoing operation and growth. In their early stages, many CALD media organisations lacked the manpower, commercial capability, and specialist expertise required to effectively represent themselves to advertisers and media agencies.
Leba addressed this gap by aggregating the entire CALD media offering into a single point of contact, creating scale, simplicity, and commercial credibility. This aggregation made the market far more accessible and attractive to media buyers, removing complexity and reducing friction in the buying process. As a result, advertisers could engage with multicultural audiences more easily, while CALD media outlets benefited from increased advertising investment and stronger, more reliable revenue streams.
FAQ’s
Frequently Asked Questions
What services does Leba offer?
Leba provides comprehensive multicultural and CALD (Culturally and Linguistically Diverse) media services, including:
- Market identification
- Media planning and scheduling
- Booking and placement of media campaigns across print, radio, TV, digital, OOH and social channels
- Translation and production (with NAATI-certified translators)
- Material dispatch
- Campaign post-analysis
How do I book a campaign with Leba?
Booking is easy! You can either call them at 03 8554 0300 or fill out the enquiry form with your brief. They will then tailor a media plan that suits your needs and budget.
Which media channels do Leba cover?
Leba’s reach spans across:
- Over 150 multicultural print titles
- Almost 200 multicultural radio stations
- Nearly 20 ethnic TV channels
- OOH Networks
- A broad array of digital and social media outlets
This includes programmatic digital advertising, in-language social media content, native display ads, EDMs, and Chinese social media platforms.
How does Leba stay updated on multicultural media trends in Australia?
With nearly 50 years of experience, Leba maintains strong relationships with multicultural media outlets and communities, staying informed on evolving trends, audience behaviours, and new emerging platforms. Their team continuously monitors demographic shifts and media consumption patterns to deliver the most appropriate campaign for the client. Leba are at the forefront of what is going on in the multicultural media landscape.
Can Leba reach Indigenous communities?
Absolutely. Leba offers specialised Indigenous media services, including advertising, audio production, and translations in key Indigenous languages. They work with media platforms specifically catering to indigenous audiences across Australia, in particular the key states of New South Wales (NSW), Queensland (QLD), Victoria (VIC), Northern Territory (NT), South Australia (SA), Western Australia (WA).
What makes Leba’s material dispatch special?
Leba manages seamless delivery of campaign materials to CALD media outlets using:
- Strong media relationships across print, radio, TV, OOH and digital platforms
- Sophisticated in-house systems for asset tracking
- Tailored handling of formats, timings, and delivery methods to ensure content reaches the right outlet on schedule
This ensures flawless execution, maximizes campaign engagement, and minimizes delays or errors.
Contact us
Please contact us by submitting your details and questions and we will reply as soon as possible