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Why Leba Ethnic Media?

The multicultural media landscape is large and dynamic. The print market is made up of approximately 200 titles spanning 47 communities. A staggering 2.8 million copies of multicultural publications are printed each year. In the radio sector there are over 13,000 hours per week of multicultural radio programming broadcast in over 100 stations. Pay and streaming TV has 17 stations broadcasting in 7 languages totalling well over 3,000 hours of content each week.

The digital landscape is the most dynamic with the print editions now available digitally across 102 titles and attracting a readership in excess of 670,000 per edition. There are over 100 Australian based multicultural websites serving over 26 million impressions per week.

Our Services

Leba Ethnic Media Services

We do our best to understand your needs and apply our insights, experience and knowledge to deliver the best outcome for you. In all our working relationships we aim to create a mutual environment of trust and respect which is fostered naturally into unparalleled service.

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The Market

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About Us

What We Do

Leba are arguably Australia’s largest advertising service provider in cultural and linguistically diverse media, assisting clients nationally in reaping the best possible return on their ethnic media investment. Furthermore they take pleasure in partnering their clients and delivering solutions that contribute to their successes. Having strong working relationships with over 200 ethnic print titles, a vast array of digital publishers, over 100 radio stations and Ethnic Pay TV helps Leba reach some 68 different communities throughout Australia.

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Latest News

Over the last four years, the number of Australians who speak a language other than English has risen by nearly 25%. This would indicate that as our population increases so does the need for language specific advertising so marketers can properly engage that growing audience.

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