The Chinese media market in Australia is both mature and rapidly expanding. With over 60 publications, including national newspapers and numerous local options across Melbourne and Sydney, the reach of Chinese media is comprehensive and continually evolving. Full-time radio stations serve Sydney and Melbourne, alongside additional services in Canberra, Brisbane, and Perth, with many community stations featuring Chinese language programming.
The landscape extends to television, where Chinese audiences enjoy dedicated Pay TV platforms with content in Mandarin and Cantonese, as well as access to popular digital streaming channels like Youku and Tencent TV. Online there are more than 50 Chinese digital platforms—including WeChat, Weibo and Little Red Book—allowing brands to engage this audience where they spend most of their time.
With a Chinese-speaking population of over 877,000 (ABS 2016), this community has a well-established media infrastructure that allows them to access news, entertainment, and advertising entirely in-language.
At LEBA Ethnic Media, we specialise in planning and executing Chinese media campaigns that cut through. We offer expert Chinese Translation Services for print, broadcast, and digital content to ensure cultural and linguistic accuracy. Our Chinese Video Production services allow brands to produce high-quality, culturally tailored visual content for social media, web, and TV.
We develop effective Chinese Social campaigns, supported by Chinese Translation Services and typesetting for HTML5 and digital applications, to maximise your reach. Our experienced team also provides end-to-end Chinese Video Production, from scripting and voiceover to editing and final delivery.
At LEBA, we stay across the latest Chinese media trends in Australia—ensuring your message reaches the right audience, on the right platform, in the right way.
Contact us today to learn how our Chinese media options can elevate your next campaign.