BENEFITS
Our Services Include
Once we understand your needs we apply our insights, experience and knowledge to deliver the best outcome for you. In all our working relationships we aim to create a mutual environment of trust and respect which is fostered naturally into unparalleled service.
Market Identification
We will assist you in determining the most appropriate target market, based on your needs, matched with demographic and geographic data from our custom designed statistics database.
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Media Planning and Scheduling
Simply supply us with your brief and we will apply all our experience in matching your needs with the most insightful, cost effective and logical plan.
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Book and Place Media Campaigns
Once you are happy with your plan we’ll do the rest. We’ll lock in the bookings with all the media, tie up the best possible positions and handle all the paperwork to make it happen. At the end of the campaign you’ll receive one invoice with all your activity itemised.
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Translation and Production Services
We source the most experienced translators in the country to work on our translations. Each NAATI certified translator is briefed with essential details such as how, where and when the material will be viewed. Each of these factors can have a unique effect on the end product. Most marketing material requires a fresh approach when translated to make sure that the message appears as though it was created originally in the target language, rather than reading like a wooden word-for-word translation.
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Material Despatch
Due to our relationships with virtually all CALD media in Australia we have the ability to despatch material, with a clear understanding of timing, format, size, method and to whom. This skill is often taken for granted and only adds to a seamless experience when using Leba.
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Campaign Post Analysis
As a matter of course, proof of appearance is provided for all placed advertising. This is an essential step to ensure accountability.
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Frequently Asked Questions
What services does Leba provide?
Their services include market identification, media planning and scheduling, campaign booking and placement, translation and creative production, material despatch, and post-campaign analysis.
Can Leba handle translations into multiple languages?
Yes. They work with NAATI-certified translators and adapt content to suit cultural nuances, not just direct translation. Leba specialise in translation and transcreation of marketing and advertising materials.
How does the media planning and scheduling process work?
Ideally the client would supply a brief to Leba, and they will interpret that brief. Leba analyses community demographics, media consumption habits, and cultural insights to select the most effective channels, ensuring the right message reaches the right audience at the right time based on the client’s communication needs and budget. Leba has unparalleled experience in building media plans.
Does Leba provide campaign performance reports
Yes. Clients receive proof of placement and post-campaign analysis to evaluate reach and impact.