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Ethnic Digital

The digital media realm is large and complex and growing day by day.

We can currently offer advertising options in the following specific categories

EDM’s – either as a banner ad in a newsletter or utilize the database and send a solus email blast

Premium Local Display Sponsorship – Using the top in-language web publishers in Australia we can place banner ads on a sponsorship basis, with 100% share of voice. We also have the opportunity to place native content on these sites at the editors’ discretion

LEBA Premium programmatic Offering – We have access to an international White list of websites that are popular with local Australians and we can place ads with highly targeted geographic and demographic filters on a CPM basis with full detailed post reporting. This allows you to target any community or language group on their desired platform with a high level of specificity. 

LEBA Premium Social – We can place in-language content with both local media account holders and programmatically across Meta and YouTube to specifically target any community with a high level of specificity. 

Chinese Social Media Options – With 17 Chinese Social Media options, we are able to target Chinese audiences across all digital platforms that they may engage with, both in Australia and Overseas. Options are available through Static and Video options on a CPC and CPM Basis. 

We have a number of Pre-Roll TVC options that can be purchased on a CPM basis for the Indian and Chinese markets.

Native advertising (Advertorial) – is an effective digital offering, where you can run a news article (up to 400 words and supply an image) and the article will appear in the daily news feed. We currently have 60 local Australian websites participating.