Leba Ethnic Media delivers exceptional post-campaign reporting, providing clear and actionable insights to enhance multicultural marketing strategies across Australia. With nearly 50 years of expertise, we create comprehensive reports that evaluate campaign performance for culturally and linguistically diverse (CALD) audiences. Our deep relationships with multicultural media and advanced in-house systems ensure we maximise the available data from each medium, offering meaningful feedback to strengthen your future campaigns.
Our reporting process draws on trusted partnerships with nearly 200 newspapers, over 100 radio stations, nearly 20 TV channels, and a wide array of digital and social platforms, covering every language spoken in Australia. These connections allow us to gather all accessible performance data specific to each medium used in your campaign, whether it’s radio broadcasts for Vietnamese communities in Sydney or TV ads for Hindi-speaking audiences in Sydney. We compile this information to reflect the unique strengths and reach of each channel.
Leba’s organisational expertise and cutting-edge technology enable us to process high volumes of data efficiently. Our in-house systems and tech stack produce reports that are both detailed and strategic, focusing on available metrics such as audience reach, engagement, and demographic alignment. For each medium—be it traditional print or digital platforms—we tailor insights to highlight campaign outcomes and provide practical recommendations for optimisation, ensuring cultural relevance and context.
Our thorough approach guarantees timely, accurate reports that empower brands to refine their multicultural marketing efforts. Leba’s post-campaign reporting transforms available data into a clear guide for fostering stronger connections with CALD audiences and delivering lasting impact across diverse communities.