The Indigenous advertising market in Australia caters to the vast number of First Nations communities that are spread out across Australia. There are currently 3 press options and over 120 radio stations targeting these communities.
The Indigenous media in Australia empowers communities by delivering news, new music, important messaging, and insights from community leaders.
There are key radio stations in New South Wales, Victoria, Queensland, Northern Territory, Southern Australia and Western Australia. In addition to a number of Full-time stations that both carry Indigenous programming and play Indigenous only content.
With an indigenous population of over 983,000 people in Australia according to the ABS census in 2021, it stands to reason that they would require a solid media infrastructure to service their needs.
Although there are over 250 Indigenous languages including 800 dialects, the vast majority of Indigenous media is broadcast in only 25 languages in addition to English.
Leba are Indigenous advertising and marketing specialists and are well placed to service your Indigenous advertising requirements. This includes media placement, professional production of audio and print as well as translation into some key Indigenous languages. Leba has vast experience in the planning of Indigenous media campaigns over the course of the last 47 years.
Call us today to see how we can assist with your communication needs.