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Number of people in Australia who speak a language other than English

Source: ABS Census 2021

Over the last four years, the number of Australians who speak a language other than English has risen by 16.3%. This would indicate that as our population increases so does the need for language specific advertising so marketers can properly engage that growing audience.

Rank LOcation 2011 2016 2021 Growth % of total population
1 Australia 3,912,935 4,871,644 5,663,709 16.3% 22.28%
2 Sydney Metro 1,423,223 1,727,571 1,957,409 13% 37.4%
3 Melbourne Metro 1,160,573 1,450,946 1,678,483 16% 34.1%
4 Perth Metro 286,767 390,961 442,202 13% 20.9%
5 Brisbane Metro 273,760 365,365 447,672 23% 17.7%
6 Adelaide Metro 211,438 255,131 296,074 16% 21.3%