Grow Your Business with Melbourne’s Top Multicultural Advertising Solutions
Melbourne, Australia’s cultural capital, is home to over 5 million people, with nearly 40% speaking a language other than English. As one of the most diverse cities in the world, Melbourne presents huge opportunities for brands looking to grow through multicultural marketing. With a rich mix of ethnic communities, reaching the right audience requires a targeted, culturally relevant approach that speaks directly to their language, traditions, and values.
At Leba Ethnic Media, we specialise in multicultural advertising, helping businesses connect with Melbourne’s diverse communities. With nearly 50 years of experience and thousands of successful campaigns, we understand how to reach Culturally and Linguistically Diverse (CALD) audiences effectively.
Helping Melbourne Businesses Connect Through Multicultural Media
We don’t believe in one-size-fits-all advertising. Instead, we craft tailored media strategies that feel personal, authentic, and culturally relevant. Here’s how we can help your brand make an impact:
➤ Press: Get featured in Melbourne’s leading ethnic newspapers and magazines, ensuring your message reaches key cultural groups.
➤ Radio: Tap into Melbourne’s vibrant ethnic radio stations, where communities stay informed in their native languages.
➤ TV – Reach diverse households through our CALD TV advertising options, connecting with audiences in a familiar and engaging format.
➤ Programmatic Digital: Reach multicultural audiences through targeted banner ads, video content, and digital campaigns.
➤ Programmatic Social: Engage communities on their preferred platforms, including Facebook, Instagram, YouTube, and Google.
➤ Chinese Social: With Melbourne’s large Chinese-speaking population, we leverage WeChat, Weibo, Xiaohongshu (Little Red Book), and Chinese streaming platforms in addition to several other Chinese specific social options to reach this key audience.
➤ Local Digital: Get noticed on community websites, ethnic news platforms, and digital newsletters trusted by Melbourne’s diverse residents.
➤ PR: Build meaningful relationships through culturally tailored PR campaigns that increase brand awareness in key ethnic communities.
➤ Translation & Production: Ensure your message resonates in every language with professional translation, culturally adapted content, and high-quality ad production.
Let’s Bring Your Brand Closer to Melbourne’s Communities
Reaching Melbourne’s diverse audiences doesn’t have to be a challenge. With Leba Ethnic Media, you’ll connect with the right people, in the right way, at the right time.
Get in touch today and let’s create a multicultural marketing strategy that helps your business grow!