The Indian or South Asian media market in Australia is large yet simple, encompassing an audience from many South Asian countries and India. Fortunately English is the common denominator for this segment of the market. It currently is served by 50 print titles, one of which is weekly, the rest are Monthly. Most are published in English, however, there are a few published in specific Indian languages such as Punjabi, Gujrati and Hindi. There are 36 Radio stations that carry some form of Indian radio programming across the country, 2 key Pay TV channels and currently 11 Australian based Indian websites. We offer the opportunity to advertise in some new digital media options such as YUPPTV (TV app like Netflix) and Gaana (Music app like Spotify) The digital options range from banner ads, audio ads and video.
Indian languages spoken in Australia such as Hindi and Punjabi, when added together, make up the third most spoken non English language totalling 292,148. When you take into consideration place of Birth, Indians number 455,389, arguably pushing them into second place after the Chinese population.
Leba are Indian and South Asian media advertising and marketing specialists and are well placed to service your needs. Leba has vast experience in the planning of Indian media campaigns dealing with new challenges on a daily basis. Leba also offers the services of expert translation and production of Indian and South Asian languages in print, audio and audio visual formats. Leba’s Indian digital advertising services include the creation of banner ads, HTML5 translation and typesetting services for mobile and websites.
Call us today to see how we can assist in your communication needs.