Grow Your Business with Canberra’s Leading Multicultural Advertising Solutions
Canberra, Australia’s capital, is home to a diverse and globally connected population, with nearly 30% of residents born overseas. As a city with a strong international presence, including diplomats, students, and professionals from around the world, Canberra presents a unique opportunity for businesses looking to engage multicultural audiences. To truly connect, brands need a culturally relevant approach that resonates with different languages, traditions, and values.
At Leba, we specialise in multicultural advertising, helping businesses effectively reach and engage with Canberra’s diverse communities. With almost 50 years of experience and thousands of successful campaigns, we know how to craft advertising strategies that make an impact.
Helping Canberra Businesses Connect Through Multicultural Media
We understand that generic advertising doesn’t work for multicultural audiences. That’s why we develop tailored media strategies that are personal, authentic, and culturally meaningful. Here’s how we can help your brand stand out:
Press
Feature your business in Canberra’s multicultural newspapers and magazines to ensure your message reaches key cultural groups.
Radio
Connect with multicultural communities through Canberra’s multicultural stations, delivering your message in their native languages.
TV
Reach diverse households through CALD TV advertising, engaging audiences in a format they trust.
Programmatic Digital
Deliver targeted banner ads, video content, and digital campaigns to multicultural audiences online.
Programmatic Social
Engage communities on platforms like Facebook, Instagram, YouTube, and Google with culturally relevant social campaigns.
Chinese Social
Canberra has a growing Chinese-speaking community—we help you connect through WeChat, Weibo, Xiaohongshu (Little Red Book), and more.
Local Digital
Get noticed on community websites, ethnic news platforms, and digital newsletters trusted by Canberra’s multicultural residents.
PR
Strengthen brand awareness with culturally tailored PR campaigns that build connections within key ethnic communities.
Translation & Production
Ensure your message is accurate and culturally adapted with professional translation services and high-quality ad production.
Let’s Connect Your Brand with Canberra’s Communities
Reaching Canberra’s multicultural audiences doesn’t have to be complex. Leba Ethnic Media helps you connect with the right people, in the right way, at the right time.
Get in touch today to create a multicultural marketing strategy that drives real impact for your business!
FAQ’s
Frequently Asked Questions
What services does Leba offer?
Leba provides comprehensive multicultural and CALD (Culturally and Linguistically Diverse) media services, including:
- Market identification
- Media planning and scheduling
- Booking and placement of media campaigns across print, radio, TV, digital, OOH and social channels
- Translation and production (with NAATI-certified translators)
- Material dispatch
- Campaign post-analysis
How do I book a campaign with Leba?
Booking is easy! You can either call them at 03 8554 0300 or fill out the enquiry form with your brief. They will then tailor a media plan that suits your needs and budget.
Which media channels do Leba cover?
Leba’s reach spans across:
- Over 150 multicultural print titles
- Almost 200 multicultural radio stations
- Nearly 20 ethnic TV channels
- OOH Networks
- A broad array of digital and social media outlets
This includes programmatic digital advertising, in-language social media content, native display ads, EDMs, and Chinese social media platforms.
How does Leba stay updated on multicultural media trends in Australia?
With nearly 50 years of experience, Leba maintains strong relationships with multicultural media outlets and communities, staying informed on evolving trends, audience behaviours, and new emerging platforms. Their team continuously monitors demographic shifts and media consumption patterns to deliver the most appropriate campaign for the client. Leba are at the forefront of what is going on in the multicultural media landscape.
Can Leba reach Indigenous communities?
Absolutely. Leba offers specialised Indigenous media services, including advertising, audio production, and translations in key Indigenous languages. They work with media platforms specifically catering to indigenous audiences across Australia, in particular the key states of New South Wales (NSW), Queensland (QLD), Victoria (VIC), Northern Territory (NT), South Australia (SA), Western Australia (WA).
What makes Leba’s material dispatch special?
Leba manages seamless delivery of campaign materials to CALD media outlets using:
- Strong media relationships across print, radio, TV, OOH and digital platforms
- Sophisticated in-house systems for asset tracking
- Tailored handling of formats, timings, and delivery methods to ensure content reaches the right outlet on schedule
This ensures flawless execution, maximizes campaign engagement, and minimizes delays or errors.
Our Services
Leba Ethnic Media Services
We do our best to understand your needs and apply our insights, experience and knowledge to deliver the best outcome for you. In all our working relationships we aim to create a mutual environment of trust and respect which is fostered naturally into unparalleled service.
