Grow Your Business with Canberra’s Leading Multicultural Advertising Solutions
Canberra, Australia’s capital, is home to a diverse and globally connected population, with nearly 30% of residents born overseas. As a city with a strong international presence, including diplomats, students, and professionals from around the world, Canberra presents a unique opportunity for businesses looking to engage multicultural audiences. To truly connect, brands need a culturally relevant approach that resonates with different languages, traditions, and values.
At Leba Ethnic Media, we specialise in multicultural advertising, helping businesses effectively reach and engage with Canberra’s diverse communities. With almost 50 years of experience and thousands of successful campaigns, we know how to craft advertising strategies that make an impact.
Helping Canberra Businesses Connect Through Multicultural Media
We understand that generic advertising doesn’t work for multicultural audiences. That’s why we develop tailored media strategies that are personal, authentic, and culturally meaningful. Here’s how we can help your brand stand out:
➤ Press – Feature your business in Canberra’s ethnic newspapers and magazines to ensure your message reaches key cultural groups.
➤ Radio – Connect with multicultural communities through Canberra’s ethnic radio stations, delivering your message in their native languages.
➤ TV – Reach diverse households through CALD TV advertising, engaging audiences in a format they trust.
➤ Programmatic Digital – Deliver targeted banner ads, video content, and digital campaigns to multicultural audiences online.
➤ Programmatic Social – Engage communities on platforms like Facebook, Instagram, YouTube, and Google with culturally relevant social campaigns.
➤ Chinese Social – Canberra has a growing Chinese-speaking community—we help you connect through WeChat, Weibo, Xiaohongshu (Little Red Book), and more.
➤ Local Digital – Get noticed on community websites, ethnic news platforms, and digital newsletters trusted by Canberra’s multicultural residents.
➤ PR – Strengthen brand awareness with culturally tailored PR campaigns that build connections within key ethnic communities.
➤ Translation & Production – Ensure your message is accurate and culturally adapted with professional translation services and high-quality ad production.
Let’s Connect Your Brand with Canberra’s Communities
Reaching Canberra’s multicultural audiences doesn’t have to be complex. Leba Ethnic Media helps you connect with the right people, in the right way, at the right time.
Get in touch today to create a multicultural marketing strategy that drives real impact for your business!