Leba delivers exceptional post-campaign reporting, providing clear and actionable insights to enhance multicultural marketing strategies across Australia. With nearly 50 years of expertise, we create comprehensive reports that evaluate campaign performance for culturally and linguistically diverse (CALD) audiences. Our deep relationships with multicultural media and advanced in-house systems ensure we maximise the available data from each medium, offering meaningful feedback to strengthen your future campaigns.
Our reporting process draws on trusted partnerships with over 160 newspapers, almost 200 radio stations, nearly 20 TV channels, and a vast array of digital, OOH and social media platforms, covering all languages spoken in Australia. These connections allow us to gather all accessible performance data specific to each medium used in your campaign, whether it’s radio broadcasts for Vietnamese communities in Sydney or TV ads for Hindi-speaking audiences in Sydney. We compile this information to reflect the unique strengths and reach of each channel.
Leba’s organisational expertise and cutting-edge technology enable us to process high volumes of data efficiently. Our in-house systems and tech stack produce reports that are both detailed and strategic, focusing on available metrics such as audience reach, engagement, and demographic alignment. For each medium, be it traditional or digital platforms, we tailor insights to highlight campaign outcomes and provide practical recommendations for optimisation, ensuring cultural relevance and context.
Frequently Asked Questions
What is “Campaign Post Analysis” at Leba?
Campaign Post Analysis is Leba’s post‑campaign reporting service that evaluates how well your multicultural advertising campaign performed, gathering and analyzing data from all the media channels used. It turns performance data into insights so you can improve future campaigns.
Which media channels does Leba include in post‑campaign reporting?
Leba’s analysis covers every multicultural medium used in your campaign including print, community and commercial radio, TV, digital and social platforms thanks to their wide network of media partnerships.
What kind of information is included in the post‑campaign report?
Reports typically include audience reach, engagement, and demographic data where available. Leba’s analysis highlights how each channel performed and offers practical recommendations to optimise future campaigns.
Why is post‑campaign analysis important?
Post‑campaign analysis helps you understand what worked and what didn’t, measure impact among culturally and linguistically diverse (CALD) audiences, and make data‑informed adjustments that strengthen the effectiveness of future multicultural advertising efforts.
How does Leba gather data for campaign reporting?
Leba leverages its long‑standing relationships with nearly 200 ethnic print titles, over 100 radio stations, nearly 20 TV channels and multiple digital/social platforms, collecting all available performance data from each medium to generate detailed, accurate reports.