Scale Your Business with Brisbane’s Leading Multicultural Ad Service
Brisbane, home to around 4 million people, is a real hub for research and innovation. That makes it a super attractive spot for businesses wanting to grow. And, bonus, it’s right in the heart of South East Queensland, so getting to other big Aussie cities is a breeze. Brisbane is a fantastic place for businesses aiming to dive into Australia’s diverse market.
And what is a better way to get your business noticed in this bustling city than through effective multicultural marketing strategies? Leba Ethnic Media offers a range of advertising services designed to help your business stand out. With almost 50 years of experience and thousands of campaigns across almost every industry, we know how to get your message out there in a way that resonates with the diverse population of Brisbane.
Supporting Brisbane Businesses with a Range of Services
At Leba Ethnic Media, we’re all about connecting communities. With Brisbane’s varied cultures and languages, we offer tailored media solutions that speak to everyone. No matter your background, we help get your message across in ways that feel personal and authentic. Here’s how we can support you:
Press
With access to a wide range of culturally specific publications, we make sure your message reaches the communities that matter most to you.
Radio
Radio reaches hearts and homes. We place your message on the airwaves, targeting programs and stations that cater to specific cultural and linguistic groups.
TV
Reach diverse households through our CALD TV advertising options, connecting with audiences in a familiar and engaging format.
Programmatic Digital
Whether it’s banners, videos, or custom content, we help you reach your specific diverse audience online at the right time.
Programmatic Social
Our programmatic, social approach ensures your campaigns are efficiently distributed across platforms, speaking to different communities through their preferred channels.
Chinese Social
We create and manage campaigns tailored for Chinese-speaking audiences, making your brand stand out in their digital world.
Local Digital
We connect your business with Brisbane’s local communities through trusted online platforms. From community websites to digital newsletters, we make your message feel local.
PR
Getting the word out about your brand is an art. We create PR campaigns that generate meaningful connections, enhancing your reach within key cultural and linguistic groups.
Translation & Production
Words matter, whether spoken, written, or seen. We provide accurate translation services and produce compelling static ads, audio pieces, and videos. With culturally sensitive translations, we make sure your message hits just the right note.
Get in Touch to Make an Impact!
Put an end to those untold struggles of reaching your desired audience. With us, you can connect with communities that matter to your brand. Our team is dedicated to helping you make a lasting impact and grow your business. Contact us today!
FAQ’s
Frequently Asked Questions
What services does Leba offer?
Leba provides comprehensive multicultural and CALD (Culturally and Linguistically Diverse) media services, including:
- Market identification
- Media planning and scheduling
- Booking and placement of media campaigns across print, radio, TV, digital, OOH and social channels
- Translation and production (with NAATI-certified translators)
- Material dispatch
- Campaign post-analysis
How do I book a campaign with Leba?
Booking is easy! You can either call them at 03 8554 0300 or fill out the enquiry form with your brief. They will then tailor a media plan that suits your needs and budget.
Which media channels do Leba cover?
Leba’s reach spans across:
- Over 150 multicultural print titles
- Almost 200 multicultural radio stations
- Nearly 20 ethnic TV channels
- OOH Networks
- A broad array of digital and social media outlets
This includes programmatic digital advertising, in-language social media content, native display ads, EDMs, and Chinese social media platforms.
How does Leba stay updated on multicultural media trends in Australia?
With nearly 50 years of experience, Leba maintains strong relationships with multicultural media outlets and communities, staying informed on evolving trends, audience behaviours, and new emerging platforms. Their team continuously monitors demographic shifts and media consumption patterns to deliver the most appropriate campaign for the client. Leba are at the forefront of what is going on in the multicultural media landscape.
Can Leba reach Indigenous communities?
Absolutely. Leba offers specialised Indigenous media services, including advertising, audio production, and translations in key Indigenous languages. They work with media platforms specifically catering to indigenous audiences across Australia, in particular the key states of New South Wales (NSW), Queensland (QLD), Victoria (VIC), Northern Territory (NT), South Australia (SA), Western Australia (WA).
What makes Leba’s material dispatch special?
Leba manages seamless delivery of campaign materials to CALD media outlets using:
- Strong media relationships across print, radio, TV, OOH and digital platforms
- Sophisticated in-house systems for asset tracking
- Tailored handling of formats, timings, and delivery methods to ensure content reaches the right outlet on schedule
This ensures flawless execution, maximizes campaign engagement, and minimizes delays or errors.
Our Services
Leba Ethnic Media Services
We do our best to understand your needs and apply our insights, experience and knowledge to deliver the best outcome for you. In all our working relationships we aim to create a mutual environment of trust and respect which is fostered naturally into unparalleled service.
