The Chinese media market in Australia is both mature and rapidly expanding. With over 60 publications, including national newspapers and numerous local options across Melbourne and Sydney, the reach of Chinese media is comprehensive and continually evolving. Full-time radio stations serve Sydney and Melbourne, alongside additional services in Canberra, Brisbane, and Perth, with many community stations featuring Chinese language programming.
The landscape extends to television, where Chinese audiences enjoy dedicated Pay TV platforms with content in Mandarin and Cantonese, as well as access to popular digital streaming channels like Youku and Tencent TV. Online there are more than 50 Chinese digital platforms—including WeChat, Weibo, Our China Union Pay DSP, Travel Ad and Little Red Book, allowing brands to engage this audience where they spend most of their time.
We sell advertising on behalf of the FoodiFox Locker network, located in apartment buildings with high Chinese populations. Used daily for parcels and food deliveries, it offers premium OOH via wraps and integrated digital screens, embedded into the communities’ every day routine.
With a Chinese-speaking population of over 980,555 (ABS Census 2021), this community has a well-established media infrastructure that allows them to access news, entertainment, and advertising entirely in-language.
At LEBA Ethnic Media, we specialise in planning and executing Chinese media campaigns that cut through. We offer expert Chinese Translation Services for print, broadcast, and digital content to ensure cultural and linguistic accuracy. Our Chinese Video Production services allow brands to produce high-quality, culturally tailored visual content for social media, web, OOH and TV.
We develop effective Chinese Social campaigns, supported by Chinese Translation Services and typesetting for all software and digital applications, to maximise your reach. Our experienced team also provides end-to-end Chinese Video Production, from scripting and voiceover to editing and final delivery.
At LEBA, we stay across the latest Chinese media trends in Australia—ensuring your message reaches the right audience, on the right platform, in the right way.
Contact us today to learn how our Chinese media options can elevate your next campaign.
Frequently Asked Questions
What services does Leba offer for Chinese / multicultural media campaigns?
- Leba offers a full suite: media-market identification, media planning & scheduling, campaign booking/placement (across print, radio, TV, digital, OOH and Chinese social platforms), translation (with certified translators), content production (including video), material dispatch, and post-campaign analysis.
- For Chinese-specific campaigns, they provide: Chinese-language print, broadcast, and digital advertising; Chinese social media campaigns; Chinese video production; and culturally-tailored content creation.
Through which media channels can Leba reach Chinese-speaking audiences in Australia?
- Their reach spans Chinese print publications, radio stations, TV and SVOD/BVOD channels, out-of-home networks, and a broad range of digital and social media, including Chinese social platforms.
- They also leverage Chinese-specific social media and streaming-platform opportunities important given high engagement among Chinese-speaking Australians.
How do I start / book a Chinese-media campaign with Leba?
Booking a campaign is simple: you either call their phone number (on their site) or fill out the enquiry form with your brief. From there, they’ll build a media plan tailored to your needs and budget.
How does Leba ensure that Chinese-language content is accurate and culturally appropriate?
- They employ professional translation and production services including NAATI-certified translators for print, broadcast, and digital content. This ensures linguistic accuracy and cultural relevance.
- Their content-production services extend to video production (scripting, voice-over, editing) for social media, web, or TV, which helps to resonate with Chinese-speaking audiences in a culturally authentic way.
Does Leba only serve Chinese or can they reach other multicultural / CALD communities too?
- Leba’s core offering is multicultural and CALD media services they work across many ethnic communities in Australia, not just Chinese.
- On their broader service description: they support dozens of languages, ethnic print/radio/TV outlets, digital channels so if you’re trying to reach other cultural / linguistic communities, they have the infrastructure for that.