Just as your creative agency have poured hours of time and effort into creating the perfect image with placement of text using specific fonts and images, we respect that, and aim to replicate the exact look and feel in order to retain the creators intended effect.
We also vet the material to make sure it is appropriate for the desired target audience. We are aware of all sizes, nuances and material requirements for all Non English media in Australia. We are also able to despatch material to these organisations on your behalf.
We work in all the latest popular design software packages. We have vast experience and expertise in working with output for print material and digital assets.
We also work in challenging digital environments for banner advertising. When English copy is translated it commonly expands by number of words. This can be a challenge, especially when trying to fit text into a small digital banner. We need to translate the text creatively to ensure it retains the intended meaning in a succinct manner. Translation of certain languages will deliver a different sequence of translated words in relation to the order of English words. So when you have a banner ad with a number of transitions, it can trip up the average translator who may deliver a set of words that do not match the images on the banner transitions. We assess the job in totality and make the translator we brief aware of the challenges ahead.
All of our typeset artwork is checked by the original translator to ensure that there are no last minute typographical errors.
Please contact us to see how we can help you with your translation project.
Frequently Asked Questions
What is foreign language typesetting?
Foreign language typesetting involves adapting translated text into a graphic design layout, ensuring that the final output maintains the original design’s integrity and is culturally appropriate for the target audience.
Why is multilingual typesetting challenging?
Each language has unique characteristics such as text direction (left-to-right vs. right-to-left), script complexity, and cultural nuances that can affect layout. For instance, languages like Arabic require right-to-left alignment, and scripts like Japanese may need specific fonts and spacing adjustments.
Which software is used for multilingual typesetting?
Industry-standard design software like Adobe InDesign, Illustrator, and Photoshop are commonly used. For right-to-left languages, specialized versions of these programs are required to handle the unique formatting needs.
How do you handle text expansion in translations?
Translations often result in text expansion, which can disrupt the original layout. Professional typesetters creatively adjust the design, such as resizing elements or modifying text flow, to accommodate the expanded text while preserving the design’s integrity.
Is cultural sensitivity considered in typesetting?
Absolutely. It’s crucial to ensure that the content is culturally appropriate for the target audience. This includes using suitable fonts, colors, and images, and avoiding content that may be offensive or misinterpreted in different cultures.