Leba Ethnic Media sets the standard in booking and placing media campaigns, delivering exceptional multicultural marketing solutions across Australia. With nearly 50 years of expertise, we secure premium media placements to connect with culturally and linguistically diverse (CALD) audiences authentically and powerfully. Our approach blends deep cultural insight, unparalleled media relationships, and precise material expertise to ensure your campaigns resonate, build trust, and drive unparalleled engagement when booking and placing your media campaign.
Our process begins with a detailed analysis of your audience, leveraging our comprehensive understanding of demographic trends, cultural values, and media consumption patterns. We navigate an extensive network of nearly 200 newspapers, over 100 radio stations, nearly 20 TV channels, and diverse digital and social platforms, covering every language spoken in Australia. Our unmatched relationships with multicultural media outlets ensure access to exclusive, high-value slots tailored to your audience.
Leba’s expertise in material selection is a cornerstone of our success. We meticulously assess each platform’s unique requirements. Whether it’s vibrant visuals for socials, concise scripts for radio, or in-depth articles for community newspapers, to craft content that maximises impact. We ensure specifications like ad length, resolution, tone, and cultural nuances align perfectly with each medium, enhancing relevance and emotional connection.
Our meticulous execution, from securing prime placements to ensuring platform compliance, guarantees flawless delivery. Leba’s premium placements, secured through trusted media partnerships, amplify visibility during high-engagement periods, such as cultural festivals. Whether promoting a product or community initiative, Leba’s strategic booking and placement of media campaigns deliver measurable results and lasting impact, making us the trusted choice for multicultural marketing success.