FAQ’s

Leba helps Businesses, Governments and not-for-profits connect with Australia’s diverse communities through multicultural marketing. They plan and deliver advertising campaigns across print, radio, TV, digital, OOH and social media platforms. Leba also assists in the translation & production of all material, ensuring your message is culturally nuanced and contextual.

Leba has been serving clients for nearly 50 years, making Leba Australia’s most experienced multicultural media communication partner. Joe Kaufman invented the category in 1977 when he discovered a need for the service, benefiting both media owners and the advertisers.

Leba works nationwide, in Melbourne, Sydney, Brisbane, Adelaide, Perth, Canberra and services some regional locations.

Their services include market identification, media planning and scheduling, campaign booking and placement, translation and creative production, material despatch, and post-campaign analysis.

Yes. They work with NAATI-certified translators and adapt content to suit cultural nuances, not just direct translation. Leba specialise in translation and transcreation of marketing and advertising materials.

Ideally the client would supply a brief to Leba and they will interpret that brief. Leba analyses community demographics, media consumption habits, and cultural insights to select the most effective channels, ensuring the right message reaches the right audience at the right time based on the clients communication needs and budget. Leba have unparalleled experience in building media plans.

Yes. Clients receive proof of placement and post-campaign analysis to evaluate reach and impact.

With nearly one-third of Australians born overseas, multicultural media provides trusted, community-based channels to engage audiences who may not see or respond to mainstream advertising.

Leba works with over 134 cultural groups, including Arabic, Chinese, Indian, Vietnamese, Greek, Italian and Indigenous communities.

Their network covers over 150 ethnic newspapers, almost 200 radio stations, TV channels, digital publishers, OOH networks, and Chinese social platforms.

Yes, Leba has access to multicultural communities in regional and rural areas across Australia. They partner with local ethnic media outlets and offer targeted solutions, tailor campaigns to address the unique needs of these audiences, albeit a small segment of the multicultural audience in Australia.

Yes, Leba targets niche and emerging communities, such as recent migrant groups or smaller cultural populations, by leveraging demographic insights and specialized media channels. Their network includes over 134 cultural groups, ensuring tailored campaigns that resonate with even the most specific audiences.

Government departments, private businesses and not for profit organizations rely on Leba to reach culturally and linguistically diverse audiences.

They support campaigns of all sizes, from local community outreach to national multicultural strategies.

Leba provides material dispatch, confirmations, and campaign monitoring so clients can be confident their advertising is delivered as planned.

Yes Leba have wide and deep relationships with virtually all Multicultural media outlets in Australia.

Leba’s streamlined processes and in-house systems allow for rapid campaign execution. From quick-turnaround translations to efficient material dispatch and media booking, Leba ensures time-sensitive campaigns are delivered on schedule without compromising cultural accuracy or quality.

Leba serves industries including healthcare, education, government, retail, tourism, finance, and not-for-profits. Their campaigns help clients like hospitals, universities, and government agencies engage multicultural audiences with targeted, effective messaging.

Yes. Clients receive one streamlined invoice, even when campaigns run across multiple outlets and languages. This makes dealing with Leba simple, effective and seamless.

Absolutely. From translation and production of material in any format for any media type to booking and scheduling, Leba offers end-to-end campaign management.

Beyond language translation, they adapt tone, imagery, and message style so campaigns resonate authentically with each community. Leba engage their large multicultural network, including translators, publishers, and community partners, in conjunction with their almost 50 years of industry experience to ensure the message is appropriate and culturally sensitive.