At Leba Ethnic Media, we recognise media planning and scheduling as critical drivers of successful multicultural marketing. With nearly 50 years of experience, we craft strategic media plans to connect with culturally and linguistically diverse (CALD) audiences across Australia. Our process ensures your message reaches the right communities at the optimal time, enhancing engagement and impact. By leveraging our deep insights into demographic trends, media consumption habits, and cultural preferences, we deliver tailored media schedules that resonate and build trust.
Our media planning process begins with a comprehensive analysis of the multicultural landscape. We assess nearly 200 newspapers, over 100 radio stations, nearly 20 TV channels, and a wide range of digital and social media platforms, covering all languages spoken in Australia. This allows us to identify the most effective channels for your campaign, whether targeting Hindi-speaking audiences in Melbourne or Vietnamese communities in Sydney. We consider factors like platform preferences, habits and cultural events and timings to ensure your message aligns with audience behaviours.
Scheduling is equally vital. Our team meticulously plans campaign timelines to maximise reach and relevance. For instance, a Ramadan-focused campaign for Arabic-speaking audiences in Sydney might prioritise evening radio slots and social media ads on platforms. By aligning with community calendars and media habits, we ensure your content appears when audiences are most receptive. This precision minimises waste and amplifies ROI.
Leba’s expertise in media planning and scheduling empowers brands to navigate Australia’s diverse media ecosystem with confidence. We combine cultural sensitivity with strategic timing to create campaigns that feel authentic and impactful. Whether launching a product or a community initiative, our actionable media plans drive measurable results. With Leba Ethnic Media, media planning and scheduling transform your multicultural marketing into a powerful tool for connection and engagement.