Is Your Brand Culturally Safe? What Marketers Need to Know Before Launching a CALD Campaign
As more brands look to engage Australia’s culturally and linguistically diverse (CALD) communities, the conversation is starting to shift from reach to responsibility. It’s no longer enough to simply include multicultural audiences in your media plan. The real question is: Is your brand showing up in a way that is culturally safe, relevant, and respectful? […]